01 — MEDIA & EVENTS↗
Automotive Technology Media
The Automaker brand bringing together the Automotive Technology Show and publication: a platform for technical knowledge, industry exchange and new connections.
Explore Automotive Technology MediaAutomaker TV & Media Limited
Ideas. People.
Progress.
Connecting the automotive world through independent media, industry events, management consulting and digital products.
Discover our businesses ↗INDEPENDENT THINKING.GLOBAL CONNECTIONS.
a
At the intersection of
industry and opportunity.MEDIA / EVENTS
CONSULTING / DIGITAL
industry and opportunity.MEDIA / EVENTS
CONSULTING / DIGITAL
One business. Many ways to move forward.Media & publicationShows & conferencesManagement consultingDigital products
The Automaker family
01 / Our businesses
A connected world
of automotive expertise.
From bringing an industry together to helping a business find its next opportunity, each Automaker brand has a clear purpose.
02 — EVENT TECHNOLOGY↗
BadgeMaker by Automaker
Registration, badges and exhibitor lead capture in one event workflow. Built around the practical needs of organisers, exhibitors and visitors.
Explore BadgeMaker by Automaker03 — BUSINESS INTELLIGENCE↗
Automaker ATLAS
Put opportunity on the map. Explore automotive R&D locations, identify prospects and connect account research with journey planning.
Explore Atlas by Automaker04 — STRATEGY & GROWTH↗
Automaker Consulting
Specialised consultancy for automotive suppliers in sales, marketing, company growth and product management. Supporting clearer commercial priorities and stronger market positioning.
Explore our consulting case studies & project results ↗
Explore Automaker Consulting05 — INTERACTIVE PUBLISHINGLAUNCHED 2026
Automaker Document Brain
Bring publications and presentations into an interactive reading experience. Document Brain combines a document viewer with questions and answers, helping readers explore the knowledge within a publication.
Explore Document Brain by Automaker02 / Management consulting
Industry understanding.
Commercial direction.
Operating from Rome, Italy from 2019, Automaker entered a new chapter when COVID brought its events business to a halt. Digital media replaced magazines and events, while consultancy became a new focus: specialised sales, marketing, company growth and product management for automotive suppliers.
Find the opportunity.
Understand the company, its customers and its products. Identify where specialised sales, marketing and product management can support the next stage of growth.
Set the direction.
Translate ambition into sales and marketing priorities, clearer product positioning and a practical direction for company growth.
Build the relationships.
Develop a partnership approach that connects the right capabilities, people and organisations around a shared objective.
03 / Our story · 2010–2026
Always moving forward.
2011
Origins
A shared engineering media vision.
Dr Gotthard Rainer (former AVL), Thomas Fone and Mauricio Almeida form Entico Engineering Media Limited, which owned Automaker TV in Italy and the Virtual Powertrain Conference.
2011
Independence
Automaker takes its own path.
Automaker is formed as an independent business. Under Andrew Dowell’s leadership, Entico continues in a new direction, working in disaster relief.
2011
International business development / India
Supporting a British business delegation in New Delhi.
Automaker worked with the British High Commission and the CEOs of Tata Motors and Mahindra to welcome a delegation of British businesspeople to the British High Commissioner’s official residence in New Delhi.
2012
Brazil / Events
Automotive Testing Show Brazil launches.
Automotive Testing Show Brazil launches in São Paulo, running from 2012 to 2019. Automaker Magazine also launches in 2012 and is published until 2018.
2013
International growth
Automaker Media opens in Brazil.
A Brazilian media operation marks the next step in Automaker’s international development.
2014
India / Partnerships
New markets. New collaborations.
Automaker India opens with Mayank Chattwal. Automotive Testing Show Istanbul begins, with editions from 2014 to 2018. AEA and Automaker join forces to co-organise SIMEA in Brazil in 2015, 2016 and 2017.
2015
Events
Congress programmes expand in India and Brazil.
ANV Congress and CMC Congress run in Pune and Chennai, India, from 2015 to 2019. In Brazil, the AEA and Automaker collaboration delivers SIMEA in 2015, 2016 and 2017.
SIMEA & Automotive Testing Show · 2015
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Watch on YouTube ↗2015
Technical workshops / Brazil
Supporting powertrain calibration workshops.
Automaker supported Volvo Group with organising workshops in powertrain calibration in Curitiba, Brazil.
2016
Mexico
Automotive Testing Show arrives in Mexico.
Automaker starts operations in Mexico, hosting Automotive Testing Show editions in 2016, 2017, 2018 and 2019.
2016
Technical training / Brazil
Flex-fuel powertrain development training.
Automaker delivered a training workshop with Ford Brazil in Curitiba, Brazil, focused on the development of flex-fuel powertrains.
2018
United Kingdom
Automotive Testing Show in the UK.
Coventry, United Kingdom hosts Automotive Testing Show editions in 2018 and 2019, extending Automaker’s international events portfolio.
2019
Rome / Italy
A base in Rome.
From 2019, the company operates from Rome, Italy, marking a new chapter in Automaker’s international story.
2020
Digital media / Consulting
A new focus in response to COVID.
The events business stops operating due to COVID. Digital media replaces magazines and events, with the launch of Testing-simulation.com. Automaker Consulting is established, and specialised consultancy in sales, marketing, company growth and product management becomes a new focus of the company.
2026
A new brand / A new event
A return to events. A new Automotive Technology brand.
Automaker hosts a brand-new event, the Automotive Technology Show, under the Automotive Technology brand. The launch marks a return to events following the COVID-era pause, alongside the introduction of Automotive Technology Media as a new brand for the show and publication.
2026
Digital product launches
Three new products. One Automaker vision.
Automaker launches Automaker ATLAS, BadgeMaker by Automaker and Automaker Document Brain, expanding its digital portfolio across business intelligence, event technology and interactive publishing.
Our events & publishing heritage
| Event / publication | Location / format | Years |
|---|---|---|
| Automotive Testing Show Brazil | São Paulo, Brazil | 2012–2019 |
| Automotive Testing Show | Istanbul, Türkiye | 2014–2018 |
| Automotive Testing Show | Mexico | 2016–2019 |
| Automotive Testing Show | Coventry, United Kingdom | 2018–2019 |
| SIMEA — co-organised with AEA | Brazil | 2015–2017 |
| ANV Congress | Pune and Chennai, India | 2015–2019 |
| CMC Congress | Pune and Chennai, India | 2015–2019 |
| CMC Congress — Controls, Measurement & Calibration | Istanbul, Türkiye | 2016 |
| Automaker Magazine | Publication | 2012–2018 |
| Automotive Technology Show | Sinsheim, Germany | 2026 |
| Aerospace Testing Expo | São José dos Campos, Brazil | 2018–2019 |
| CMC Congress | Curitiba, Brazil | 2016 |
| Powertrain calibration workshops — supported Volvo Group with organisation | Curitiba, Brazil | 2015 |
| Flex-fuel powertrain development training workshop — with Ford Brazil | Curitiba, Brazil | 2016 |
Discover what
connects us.
Explore our media, meet the industry at the show, or discover the digital products supporting better connections.
Explore the Automaker portfolio ↑